Mobile Advertising

From Mobileradicals

Bluetooth Push System

In the emerging world of m-commerce potential users consistently cite location based services as a technology they would be interested in using. However, solutions to obtaining the specific location of the user predominately rely on the provision of additional hardware and/or software within the mobile phone or the system infrastructure. These techniques are often inappropriate for indoor and highly urban environments where the line of sight to the location measurement unit is often unavailable resulting in inaccurate and unreliable positional information. In this project we developed a system that can be used with any current mobile phone system to provide location based information/advertisements to any mobile phone, equipped with Bluetooth technology, without any necessity of installing client side software. The system can be used to provide systems such as location based information for tourist in cities or museums or location based advertisements.

3D Mobile Advertising

Providing advertising to mobile phones currently is limited to either: commercial text messages; short-code text-back messages; two dimensional (2D) images; or Wireless Access Protocol (WAP) clickable push links. None of these traditional methods facilitate an advertising approach were consumers can interact with prospective purchases. In this project we have introduced a novel and highly interactive location- and permission based advertising system that allows 3D product adverts to be displayed on users’ mobile phones. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.